Audience
An audience is a Group of Mass or Niche people who consume any media text such as Radio and music listeners,television viewers and web traffic on websites.
An audience is important as they are the viewers and the clients of the media text and they can give the money to break-even and create profit.New technology now makes it easier for people to access the media they want and when they want,this increase in technology also means less people buy physical copies of films or the news as they can easily access it from the smartphones or smart Tv.
there are two main types of audiences the mass audience and niche audience.The mass audience are a large group of people all attracted to the same thing for a large variety of reasons whereas a niche audience is based around specific attractions to the media text such as a a specific genre like gardening or cricket.
An audience can also be split into two main systems for categorising,Psychographics and Demographics,A psychographic is defining an audience by their personality with the 8 different types of personalities this can make it easier for a director to pick an audience as their genre and TV may stand out more to one personality type than another.The other system os Demographics this is picking an audience due to their gender,age,nationality/religion and socio-economic status.This is more stereotypical to what an upper class man would prefer than a lower class man.This sometimes works but what each person likes is more on their interests,hobbies and personality.
An audience is important as they are the viewers and the clients of the media text and they can give the money to break-even and create profit.New technology now makes it easier for people to access the media they want and when they want,this increase in technology also means less people buy physical copies of films or the news as they can easily access it from the smartphones or smart Tv.
there are two main types of audiences the mass audience and niche audience.The mass audience are a large group of people all attracted to the same thing for a large variety of reasons whereas a niche audience is based around specific attractions to the media text such as a a specific genre like gardening or cricket.
An audience can also be split into two main systems for categorising,Psychographics and Demographics,A psychographic is defining an audience by their personality with the 8 different types of personalities this can make it easier for a director to pick an audience as their genre and TV may stand out more to one personality type than another.The other system os Demographics this is picking an audience due to their gender,age,nationality/religion and socio-economic status.This is more stereotypical to what an upper class man would prefer than a lower class man.This sometimes works but what each person likes is more on their interests,hobbies and personality.
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